Letter in a .... pita?

I pulled open a fresh bag of my current favourite breakfast food (Muesli Breakfast Pitas with butter and jam) and out dropped a little plastic wrapped piece of paper. I absently pulled it open, expecting a coupon or something, but it was a little newsletter from the Pita Break brothers (father and sons?), Newsletter #15 to be exact, updating their customers on new products, family life, and thanking us for our support.

Very personal approach to marketing. And now I want to try their Chipotle Lavash Crackers...