I wandered up to a local mall to find a dress for an event tomorrow night (last minute, I know!) and caught sight of some of the marketing spin happening around the premiere.
Chapters had a display that included two different editions of the book plus some others set in the same period or with the same theme (Rules of Civilityby Amor Towles, Bright Lights, Big Cityby Jay McInerney, The Emperor's Childrenby Claire Messud, Call Me Zeldaby Erika Robuck.)
Over at Brooks Brothers, two of their windows had been thus styled:
I've read the novel a few times and understood more with each reading. I'm very much looking forward to the film, and won't be at all disappointed if it doesn't replicate the book (as no film really can). I enjoy Luhrmann's visual excess so it cannot really disappoint.